About
Stridy

Our Vision

AN UNLITTERED WORLD

Stridy envisions a future where the world has achieved complete and proper waste management.

There will no longer be communities unfairly living in litter. There will no longer be natural habitats and its inhabitants threatened by mismanaged waste. There will no longer be the question of why waste management is important in the minds of people.

A happier, healthier, cleaner world for all.

Our Mission

GALVANISING A COMMUNITY

We hope to build a groundswell of like-minded individuals that are engaged with the issue of waste management, at a global level. This is important because collectively, our individual efforts can culminate in creating a significant, positive impact on our world.

Our mission begins from the simple Stridy App. We believe that quantifying impact, and visualising one's contribution to the global waste management effort, is important to understand the difference one individual can make. And the Stridy App empowers individuals to do exactly that.

Positive Motivation

We believe in enacting change through positivity, and are committed to ensuring our Striders have a fun experience striding.

More than just picking up litter, strides are a time to meet new people, have good conversation, or even engage in some friendly competition!

We hope that this positive experience builds motivation and commitment to being part of the Stridy community.

Not-For-Profit

We are fully funded by donations, and are strictly not-for profit.

100% of any proceeds will always be reinvested back into furthering the mission of Stridy.

We are committed to being transparent about our finances, and we will never sell our users’ data.

Stakeholder Collaboration

We believe that the problem of waste can, and will be, solved through the coming together of all stakeholders.

We always assume the good intent on the part of consumers, governments, companies, and non-governmental organisations, and are always open to collaboration and partnership.

Together, we can achieve more.

Meet The Founding Team

Marcel Smits

(Founder)

Having lived and travelled many cities, Marcel took an interest in litter that is polluting all our living environments. He made a habit of picking up some trash and found that many others shared the same quirky routine. Since then, it has been on his bucket list to bring these people together in a global community – and that idea became Stridy.

Samantha Thian

(Chief Stridy Officer)

Having spent nearly half her life in the oceans, Sam has made it her life’s mission to protect these marine environments, which eventually led her to start Seastainable, an organization dedicated to marine conservation in Southeast Asia. She has also led nationwide initiatives in keeping Singapore’s shores clean. If she sounds familiar, it’s because you might have heard her on the radio, read articles about her, or even seen her in some videos!

Marc Travis Chan​

Global Programme Manager

Yasser Amin

Community & Programme Lead

Chanel Go

Marketing Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Marcel Smits

Founder

Having lived and travelled many cities, Marcel took an interest in litter that is polluting all our living environments. He made a habit of picking up some trash and found that many others shared the same quirky routine. Since then, it has been on his bucket list to bring these people together in a global community – and that idea became Stridy.

Samantha Thian

Chief Stridy Officer

Having spent nearly half her life in the oceans, Sam has made it her life’s mission to protect these marine environments, which eventually led her to start Seastainable, an organization dedicated to marine conservation in Southeast Asia. She has also led nationwide initiatives in keeping Singapore’s shores clean. If she sounds familiar, it’s because you might have heard her on the radio, read articles about her, or even seen her in some videos!

Marc Travis Chan​

Global Programme Manager

Yasser Amin

Community & Programme Lead

Chanel Go

Marketing Manager

Marc Travis Chan​

Global Programme Manager

Yasser Amin

Community &
Programme Lead

Chanel Go

Marketing Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Marc Travis Chan​

Global Programme Manager

Yasser Amin

Community &
Programme Lead

Chanel Go

Marketing Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Marc Travis Chan​

Global Programme Manager

Yasser Amin

Community &
Programme Lead

Chanel Go

Marketing Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Marc Travis Chan​

Global Programme Manager

Yasser Amin

Community &
Programme Lead

Chanel Go

Marketing Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Marc Travis Chan​

(Global Programme Manager)

Yasser Amin

(Community & Programme Lead)

Chanel Go

(Marketing Manager)

Pamela Low

(Business Development Manager)

Jane Tor

(Business Development Manager)

Meet The Founding Team

Marcel Smits

Founder

Having lived and travelled many cities, Marcel took an interest in litter that is polluting all our living environments. He made a habit of picking up some trash and found that many others shared the same quirky routine. Since then, it has been on his bucket list to bring these people together in a global community – and that idea became Stridy.

Samantha Thian

Chief Stridy Officer

Having spent nearly half her life in the oceans, Sam has made it her life’s mission to protect these marine environments, which eventually led her to start Seastainable, an organization dedicated to marine conservation in Southeast Asia. She has also led nationwide initiatives in keeping Singapore’s shores clean. If she sounds familiar, it’s because you might have heard her on the radio, read articles about her, or even seen her in some videos!

Meet The Founding Team

Marcel Smits

Founder

Having lived and travelled many cities, Marcel took an interest in litter that is polluting all our living environments. He made a habit of picking up some trash and found that many others shared the same quirky routine. Since then, it has been on his bucket list to bring these people together in a global community – and that idea became Stridy.

Samantha Thian

Chief Stridy Officer

Having spent nearly half her life in the oceans, Sam has made it her life’s mission to protect these marine environments, which eventually led her to start Seastainable, an organization dedicated to marine conservation in Southeast Asia. She has also led nationwide initiatives in keeping Singapore’s shores clean. If she sounds familiar, it’s because you might have heard her on the radio, read articles about her, or even seen her in some videos!

Marc Travis Chan

Global Programme Manager

Yasser Amin

Community & Programme Lead

Chanel Go

Marketing Manager

Pamela Low

Business Development Manager

Jane Tor

Business Development Manager

Financial Transparency

We are committed to being accountable for how we manage the funds and resources that have been entrusted to us. If you would like to find out more, please reach out to us at hello@stridy.com

Stridy's Business Model

Stridy does not have a traditional 'business model'. We are focused on maximising our impact with the donations given to us.

Data Protection and Privacy

Stridy may be for fun but there is nothing we take more seriously than our users' data and privacy. Data protection is one of our top priorities. We will never sell your data nor infringe your privacy.

Find out more about Stridy and our activities by downloading our Annual Report.

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Join Stridy now!